Does SEO Matter to Your Marketing Campaign?

If you are currently running some form of Internet marketing campaign or you are looking to embark on an Internet campaign, one thing you cannot afford to skimp on is that of search engine optimization. SEO is a popular buzzword in the world of Internet marketing, but most marketers don’t know enough information about what SEO is to make the strategy work on their behalf. Even those who know what SEO is, it can be difficult to learn how to implement these strategies into their marketing campaign to give them the results they desire.

Advertising is important to running your business, regardless of what type of business you own. You have to advertise to reach additional customers and market your items. It doesn’t matter if you run your business online or not. You probably already know the importance of advertising. However, if you are operating an online business, you need to understand that there is a significant amount of advertising available to maximize search engine rankings.

Everyone has heard about how Google is ranking websites based on a complex algorithm that is designed to determine what websites are the most relevant to a specific set of search terms. By taking the effort and time to optimize your website for any relevant search terms, you will be rewarded with a higher rank in the search engines for those terms. Since most users rely largely on these rankings, you want to do everything you can to stay at the top.

If your website is ranking high enough to land on the first page of the search engines, you are likely to see an increase in website traffic. On the other hand, if your website doesn’t make it to the first or second page of the search results, it’s highly unlikely that you are going to receive a lot of traffic from visitors that utilize the search engines.

Take the time to learn what SEO can do for you and your business today. To help you land loads of traffic, you need someone who is working for you to get you the content you need for your site.

Marketing Strategies for Your Blog

blog-internet-marketingPart of a solid content marketing strategy, blogging will help put you in a position as an expert in the field. Content marketing is composed of publishing and producing information that builds upon trust and authority amongst all of your customers. It’s a way of forming relationships and a sense of community to that others are loyal to only your brand. It also helps you to become recognized as a thought leader in the industry.

Successful blogging plays an integral role in delivering your brand message, which also helps to drive sales without having to worry about using traditional hard-sell tactics. They aren’t meant to simply push your pitch onto the public over and over again. They provide insight, answers to some of the common questions that visitors might have and help the reader to make an informed decision.

The key to having a successful blog is creating content that your audience is going to want to read. To do this, you need to understand what your goals are. It is imperative that you know what it is that you hope to accomplish, as well as how you plan on measuring your success. Are you planning on promoting new services and products? Are you aiming to reach a specific target market? Would you like being able to create a community with all of your prospects and customers? Do you want to rank higher in the search engines? When you have a clear understanding of what it is that you are trying to achieve before you begin to blog, you can eliminate the chance of being disappointed later on down the line.

Make sure you know who your audience is. Where do they enjoy spending time at online? What are they looking for from a blog similar to yours? Take these points and incorporate them into a blogging strategy. All of your main content should be written while keeping your target audience at the front of your mind. If the information isn’t clear, it can be quite damaging. You run the chance of confusing anyone who reads your blog, which means they will probably go elsewhere to get the information they desire.

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Why Internet Marketing Matters

You can’t stop the Internet. It has become an integral part of many people’s lives. Many people are foregoing other types of traditional media and heading toward the Internet. More and more individuals are gathering their information online, so it only makes sense that businesses should use the Internet as an effective marketing tool. The Internet is one of the cheapest and most efficient means of promoting your products and your company.

Print advertising is considered one of the most expensive means of advertising. Print media includes everything from magazines, newspapers, journals and phone books. Due to the increasing cost of production, print fees can often be quite extravagant. Even though radio and televisions advertising can reach a larger audience, the fees can be rather extensive.

When using the Internet, promoting your business can be done on even the smallest of budgets. Beyond cost-efficiency, one of the advantages of advertising online is that there are a number of creative and efficient means of advertising your business. The Internet is a lot more flexible that broadcast or print media. Beyond static ads, you can create ads with motion, sound and more. Create links and other interactive advertising features. Highlighting your products online is a lot more affordable than creating an advertisement for television.

Just because you have your website up and running, that doesn’t mean you are going to draw attention to your website without doing anything. You need to embrace various forms of marketing to get your business name out there for everyone to see. Since the Internet is here to stay, you want to harness all of the capabilities it has to offer you. Thanks to the Internet, you can communicate in a way that allows you to connect with people from around the world.

The Internet continues to break new barriers every day. As the years go by, the Internet is going to shape the way people do business. You can reach just about anyone around the globe for only a minimal fee. Take the time to see just how important marketing is for your business today.

Don’t Ignore the Positive Effects of Blogging

visit-our-blogBlogging first started taking the world by storm back in the latter part of the 90s. It was initially used for people to share their feelings, thoughts, opinions and experiences. Today, everyone from a simple mom-and-pop store to Fortune 500 companies are using blogging to increase their presence online and increase their bottom line.

If your business website doesn’t already have a blog that is updated on a regular basis, you are missing out on a significant opportunity to increase your visibility and your digital reach, bottom line and client base.

Blogging is Critical

In a society based upon the Internet, your business needs a powerful presence online to stand out amongst all of the competition. Whenever someone goes to search online for a business or professional in the industry, you want your name to be as high up on the list as possible. If you aren’t sure how to go about it, search engine optimization can help you get where you need to be.

In the past, Google placed a strong emphasis on keywords, which are the words that you used to market your business and the manner in which these words appear on your site. With the evolution of technology, Google is using an advanced formula to determine the frequency of your posts and update your website based on the quality and origination of what you posted.

There isn’t a better way to add relevant content to your website than to do it through a blog. If you don’t want to call it a blog, you can always call it a learning center or any other phrase that you want to use to categorize the posts that you put on your website. Regardless of what you call it, the content is still a blog and they are quite powerful.

Where your website ranks in the search engines is important. One of the best ways to increase your search engine rank is to add high-quality, unique content on a consistent basis. Don’t just do it once and forget about it. You need to be consistent to achieve results.

What Does Regularly Adding Content to My Website Do?

southport-nc-reputation-marketingIn the past twenty years or so, a relatively new invention caught the eyes of nearly all global consumers. Now serving billions of users, the World Wide Web is humongous and contains billions of webpages. Making a website now serves to be very useful. However, having a website alone does not mean anything. Some websites have millions of users, while others struggle with just a few. Simply having a website will not constitute viewers, so what will change the numbers?

Google and Their Research

According to studies done by Google, updating your site is very important. A few years ago, Google released a program they created that determines the “freshness” of Webpages.  A webpage is determined “fresh” by the amount of times it has been updated since it was initially created.

Google uses this program themselves on their search engine, which is one way that determines how items will be placed in a search. Basically, concluding all of the data added together from Google’s research and programs, how often a webpage is updated controls almost 60 percent of the amount of viewers on that webpage. In order to keep your website huddling with viewers, you must update it all the time. This is just one of the factors that determine viewers however.

Ways to Update Your Website

Also, not every update has to be huge either. There are many ways in which you can update your website and not need to do much work. Simply checking on the site alone already changes the update information, which does help.

A few other things that could be updated are the titles to articles or anything on the website, updating all texts to correspond with the date and time of the modern world, and adding information either to a new part of the site or simply adding information to text that already exists. One last thing that you could update is the design and colors of the website or page(s), or you could change logos or artwork on the site as well.

After all, the world is very easy to live in with all of our technology at our fingertips. We can do everything we couldn’t do in the past and even more than that. Everyone in the world has equal opportunity. Having a website is just one of the many things available in the world today. Don’t you think it is worth your time to update your website and provide current information to others?

Don’t be Left in the Dark in the World of Internet Marketing

Southport-NC-small-business-marketingWith so many people flocking to the Internet to do their shopping, more and more business owners are taking their business online. The only problem is they aren’t aware of how to effectively market themselves. Without proper marketing, your business isn’t going to gain the attention of very many customers. To help you understand the world of Internet marketing, you need someone who can put their knowledge and expertise to work for you.

Google Search Continues to Change

In the past, Google said that they tweak their algorithm a couple of times every single day. With all of these changes, how can someone keep up on the world of marketing? Remember hearing about Panda or Penguin or any number of other updates brought on by Google? Each one of those updates caused the way the search engines worked to change. You need someone who understands those changes to help you succeed.

Optimize Your Website for Smartphone Users

If you truly want to succeed, your website needs to be mobile friendly. You would be amazed at how many people surf their phones to find the information they need. With more than half of all sales online made by people who own a tablet or smartphone, you definitely don’t want your website not to be mobile friendly.

Search Engines are Loaded with Competition

Did you know that 20 percent of all searches online are related to the actual location of the business? With 56 percent of all mobile phone users searching on their phones for local businesses, you want to make sure you are well-established online. Your business needs to have an online presence if you hope to succeed. Don’t ignore the power of the Internet when it comes to getting your business out there for all to see.

More People are Flocking to Pinterest than Before

If your main market demographic is women who are between 18 and 64, you need to turn to Pinterest. With more than 70 million subscribers in 2013, you don’t want to miss out on a fabulous opportunity to draw more people to your business.

Consider Going with HTML Over Flash

When designing your website, you want to use HTML over Flash environments. HTML allows you to use interactive and dynamic content like Flash, while still working over a variety of different devices, screens and Web browsers. Before you know it, Silverlight and Flash are going to end up merging with HTML and save a significant amount of time and cost.

Don’t waste time lurking in the shadows when you can do something about it and get your business the exposure it needs. Your future awaits with an Internet marketing professional by your side.

 

Is Content Really That Important When it Comes to SEO?

To help build your business, you need content that is fresh and informative. Even though you might not realize it, content is something that can either make or break your business. Thanks to all of the recent changes in the marketing realm, content is more important than ever if you want your business to be found online. Google is making a lot of changes in their landscape, so you want to make sure you aren’t left behind in the grand scheme of things.

Content Freshness is Emphasized in the Search Engines

With all of the different algorithm updates from Google, search engine optimization is pivotal. Google searches include factors that rate the relevance of the content. If you are producing content that isn’t high-quality, you could end up being penalized by Google. Regardless of what search engine you use, you need content that is fresh, relevant and high-quality to get ahead in the world of SEO.

Fresh Content is Beneficial for Building Links

Beyond placing an emphasis on content that is fresh, Google also pays attention to all of the links that are coming to your page to determine where to rank your site in the search engines. Recent updates to the algorithm make it more important than ever to have links from reputable websites and content that is valuable to the reader. One of the best things you can do for your website is to create content that is of the absolute best quality, while still being current and fresh.

Social Searches are Fueled by Content That is Fresh

With Google+ being launched, it caused their social network to place more emphasis on all of the different social signals when searching the Internet. Many of these search engines are including a number of different social signals into the way they are ranking all of the content found on the search engines. Social media is driven by content that is sharable and fresh. People are far more likely to find content and share, like, tweet or engage with content that is fresh and new.

Google+ is Now Google Business

One of the other changes that emphasizes how important it is to have fresh content is that of local marketing. With Google+ becoming Google Business, it allows businesses to get their name out there in more places than they could have ever imagined before. To put the power of SEO to work for your business, you want to make sure your Google+ account is constantly offering new and innovative content.

Even though all of this might seem confusing and overwhelming, it doesn’t have to be when you have a marketing expert working on your side. Let the power of content and search engine marketing work for you.

4 Reasons Why You Need Social Media Marketing

small-business-marketing-Southport-NCAt one point in time or another, you have probably heard about Facebook, Twitter, LinkedIn and many of the other social media sites. It seems as if everywhere you turn social media is out there and in your face. As a business owner, you need to use social media to market your company in away unlike anything you have ever imagined. If you aren’t sure why you need social media, check out the four reasons below.

No Time Like the Present to Go Social

If you aren’t sure whether social media is right for your company, stop and think about whether you want more customers or not. If so, you need to use social media. It can help you to attract both repeat and new customers. It doesn’t matter whether you are just breaking into social media or you are a regular pro, a marketing professional can help you along the way.

Stop the Same Mundane Marketing Tricks

Social media has transformed the manner in which people connect, share and discover information. Instead of being all technical about it, look at it from the following standpoint. Social media is a form of technology that brings people together, whether chatting or sharing information. When people go to one of the social media sites, they are going to interact with one another about anything and everything. You can use that technology to build lasting relationships, get repeat business and attract new customers who share your site with their friends.

Make Sure to Set Goals

You need to set goals for where you want your business to go. Understanding what it is that you want to achieve from your social media campaign is important. Let customers know what your business is all about. When they know what you can do for them, they are more likely to come to you for information. Offer customers sales and discounts that are too good to pass up. Make them want to tell others about what your business has to offer. Before you know it, all of your promotions are going to go viral. Don’t forget about customer service. You have to treat your customers right to make them come back.

Email Marketing and Social Media Go Hand-in-Hand

Email marketing is driving a ton more sales than just social media alone. Don’t ignore Facebook and other platforms just because it isn’t giving you as great of results as your email marketing campaign. Use the two together and watch your sales grow even more than you ever thought possible. The results will amaze you when you get the pair working with each other, instead of against one another.

Don’t waste another minute; hire a marketing professional who can take your business to the next level.

Predictions, Tips and Trends for SEO in 2014

Did you know that Google makes roughly 500 changes to their search engine algorithms every single year? Since their first Panda update back in 2011, many of their updates and changes are far from reaching their goal. The main goal is to increase quality content over that of thin content, punish any spammy sites and link building practices and push any of the digital marketers away from those who rely solely on using keywords.

All of the changes are aimed at being able to improve Google search engine results for its users. When it comes to search engine optimization, the updates can be somewhat frustrating, confusing and confounding. You need someone who knows what it takes to put all of those confusing algorithms to work for your company. Instead of stressing out over how to best handle your content strategy, let a professional handle it all for you.

SEO is always going to be around. Think of SEO as a tax law. It has a set of strategies and compliance issues that business owners can optimize around them. SEO is always going to be in existence. Smart business owners have stopped trying to chase after the confusing algorithms. Today, businesses are looking at a metrics-based system for creating content that falls in line with the demand of the market.

Content marketing and search engine optimization are becoming synonymous with one another. If you take the time to play by the rules, you will quickly learn that you cannot have one without the other. Traditional SEO is always going to have its own place. People often underestimate all of the work that goes into keyword research, having to tag all of the pages and the overall website structure. There is far more to SEO than adding in a bunch of spammy website links.

The basics of search engine optimization aren’t ever going to go away. Content is considered one of the newest methods for driving and optimizing traffic. You have to prepare your website with basic SEO tactics and keyword research. In doing so, you are laying down the tracks for the big locomotive to come through. When you have the right engine leading the way, it sets the tone for everything about your business.

Even though you might not realize it, search engines are actually getting smarter and smarter. Don’t think of search engine optimization as just a bunch of keywords, links and HTML codes. It is much more than that. By bringing on someone who knows what SEO is all about, you can focus on other aspects of your business to help it grow and flourish. Before you know it, you will be dominating the search engines with fresh, engaging content.

Getting Your Website to the Top of the Search Engines

search-engine-rankA decade ago, getting your website to the top of the search engine ranks through Google was easier than you might think. You chose a domain name, learned some basic coding, did some research on keywords, created title and meta tags, wrote a few hundred words and called it good. Thanks to the recent changes from Google, you need to have content that is authentic, quality, usable and of high authority. Many of those tips that helped you get your website to the top of the search ranks years ago won’t work today.

To help you get your business website where you want it to be, take a look at some of the following tips and tricks.

Implementing and Learning the Basics of Marketing

It all starts with a plan. Regardless of how many buzzwords or inventions are introduced, SEO is essentially marketing. Marketing on the Internet to get results that matter comes from an effective SEO strategy.

Structuring Your Website

Organize your website in a manner that makes it easy to navigate. Even though it might seem like a lot initially, the main goal isn’t to overwhelm or not be able to deliver on your marketing plan.

Creating a Digital Footprint

It isn’t all about the search engines. You need to embrace partnerships, guest blogging, traditional marketing and solid relationships.

Design Your Website to Work on Multiple Screens

You want to create a website that is user-friendly on any number of devices. Make sure it will function on tablets, phones, computers and so on. Don’t leave anything to chance in terms of your design strategy.

Perform Research on Keyword Inquiries

Look at what keywords are being inquired about the most. Once you understand what words to mold your website around, you can make sure your website is using the power of keyword optimization.

Make Sure You Write a Sufficient Amount of Content

Even though there aren’t any ideal lengths in terms of content, you do want to make sure you provide enough information in regards to what the customer is looking for. Don’t leave them guessing on what’s coming next.

To better understand SEO and content writing, take the time to speak with a qualified professional who knows how to get the job done right.