Don’t be Left in the Dark in the World of Internet Marketing

Southport-NC-small-business-marketingWith so many people flocking to the Internet to do their shopping, more and more business owners are taking their business online. The only problem is they aren’t aware of how to effectively market themselves. Without proper marketing, your business isn’t going to gain the attention of very many customers. To help you understand the world of Internet marketing, you need someone who can put their knowledge and expertise to work for you.

Google Search Continues to Change

In the past, Google said that they tweak their algorithm a couple of times every single day. With all of these changes, how can someone keep up on the world of marketing? Remember hearing about Panda or Penguin or any number of other updates brought on by Google? Each one of those updates caused the way the search engines worked to change. You need someone who understands those changes to help you succeed.

Optimize Your Website for Smartphone Users

If you truly want to succeed, your website needs to be mobile friendly. You would be amazed at how many people surf their phones to find the information they need. With more than half of all sales online made by people who own a tablet or smartphone, you definitely don’t want your website not to be mobile friendly.

Search Engines are Loaded with Competition

Did you know that 20 percent of all searches online are related to the actual location of the business? With 56 percent of all mobile phone users searching on their phones for local businesses, you want to make sure you are well-established online. Your business needs to have an online presence if you hope to succeed. Don’t ignore the power of the Internet when it comes to getting your business out there for all to see.

More People are Flocking to Pinterest than Before

If your main market demographic is women who are between 18 and 64, you need to turn to Pinterest. With more than 70 million subscribers in 2013, you don’t want to miss out on a fabulous opportunity to draw more people to your business.

Consider Going with HTML Over Flash

When designing your website, you want to use HTML over Flash environments. HTML allows you to use interactive and dynamic content like Flash, while still working over a variety of different devices, screens and Web browsers. Before you know it, Silverlight and Flash are going to end up merging with HTML and save a significant amount of time and cost.

Don’t waste time lurking in the shadows when you can do something about it and get your business the exposure it needs. Your future awaits with an Internet marketing professional by your side.


Is Content Really That Important When it Comes to SEO?

To help build your business, you need content that is fresh and informative. Even though you might not realize it, content is something that can either make or break your business. Thanks to all of the recent changes in the marketing realm, content is more important than ever if you want your business to be found online. Google is making a lot of changes in their landscape, so you want to make sure you aren’t left behind in the grand scheme of things.

Content Freshness is Emphasized in the Search Engines

With all of the different algorithm updates from Google, search engine optimization is pivotal. Google searches include factors that rate the relevance of the content. If you are producing content that isn’t high-quality, you could end up being penalized by Google. Regardless of what search engine you use, you need content that is fresh, relevant and high-quality to get ahead in the world of SEO.

Fresh Content is Beneficial for Building Links

Beyond placing an emphasis on content that is fresh, Google also pays attention to all of the links that are coming to your page to determine where to rank your site in the search engines. Recent updates to the algorithm make it more important than ever to have links from reputable websites and content that is valuable to the reader. One of the best things you can do for your website is to create content that is of the absolute best quality, while still being current and fresh.

Social Searches are Fueled by Content That is Fresh

With Google+ being launched, it caused their social network to place more emphasis on all of the different social signals when searching the Internet. Many of these search engines are including a number of different social signals into the way they are ranking all of the content found on the search engines. Social media is driven by content that is sharable and fresh. People are far more likely to find content and share, like, tweet or engage with content that is fresh and new.

Google Place is Now Google+

One of the other changes that emphasizes how important it is to have fresh content is that of local marketing. With Google Place becoming Google+, it allows businesses to get their name out there in more places than they could have ever imagined before. To put the power of SEO to work for your business, you want to make sure your Google+ account is constantly offering new and innovative content.

Even though all of this might seem confusing and overwhelming, it doesn’t have to be when you have a marketing expert working on your side. Let the power of content and search engine marketing work for you.

4 Reasons Why You Need Social Media Marketing

small-business-marketing-Southport-NCAt one point in time or another, you have probably heard about Facebook, Twitter, LinkedIn and many of the other social media sites. It seems as if everywhere you turn social media is out there and in your face. As a business owner, you need to use social media to market your company in away unlike anything you have ever imagined. If you aren’t sure why you need social media, check out the four reasons below.

No Time Like the Present to Go Social

If you aren’t sure whether social media is right for your company, stop and think about whether you want more customers or not. If so, you need to use social media. It can help you to attract both repeat and new customers. It doesn’t matter whether you are just breaking into social media or you are a regular pro, a marketing professional can help you along the way.

Stop the Same Mundane Marketing Tricks

Social media has transformed the manner in which people connect, share and discover information. Instead of being all technical about it, look at it from the following standpoint. Social media is a form of technology that brings people together, whether chatting or sharing information. When people go to one of the social media sites, they are going to interact with one another about anything and everything. You can use that technology to build lasting relationships, get repeat business and attract new customers who share your site with their friends.

Make Sure to Set Goals

You need to set goals for where you want your business to go. Understanding what it is that you want to achieve from your social media campaign is important. Let customers know what your business is all about. When they know what you can do for them, they are more likely to come to you for information. Offer customers sales and discounts that are too good to pass up. Make them want to tell others about what your business has to offer. Before you know it, all of your promotions are going to go viral. Don’t forget about customer service. You have to treat your customers right to make them come back.

Email Marketing and Social Media Go Hand-in-Hand

Email marketing is driving a ton more sales than just social media alone. Don’t ignore Facebook and other platforms just because it isn’t giving you as great of results as your email marketing campaign. Use the two together and watch your sales grow even more than you ever thought possible. The results will amaze you when you get the pair working with each other, instead of against one another.

Don’t waste another minute; hire a marketing professional who can take your business to the next level.

Predictions, Tips and Trends for SEO in 2014

Did you know that Google makes roughly 500 changes to their search engine algorithms every single year? Since their first Panda update back in 2011, many of their updates and changes are far from reaching their goal. The main goal is to increase quality content over that of thin content, punish any spammy sites and link building practices and push any of the digital marketers away from those who rely solely on using keywords.

All of the changes are aimed at being able to improve Google search engine results for its users. When it comes to search engine optimization, the updates can be somewhat frustrating, confusing and confounding. You need someone who knows what it takes to put all of those confusing algorithms to work for your company. Instead of stressing out over how to best handle your content strategy, let a professional handle it all for you.

SEO is always going to be around. Think of SEO as a tax law. It has a set of strategies and compliance issues that business owners can optimize around them. SEO is always going to be in existence. Smart business owners have stopped trying to chase after the confusing algorithms. Today, businesses are looking at a metrics-based system for creating content that falls in line with the demand of the market.

Content marketing and search engine optimization are becoming synonymous with one another. If you take the time to play by the rules, you will quickly learn that you cannot have one without the other. Traditional SEO is always going to have its own place. People often underestimate all of the work that goes into keyword research, having to tag all of the pages and the overall website structure. There is far more to SEO than adding in a bunch of spammy website links.

The basics of search engine optimization aren’t ever going to go away. Content is considered one of the newest methods for driving and optimizing traffic. You have to prepare your website with basic SEO tactics and keyword research. In doing so, you are laying down the tracks for the big locomotive to come through. When you have the right engine leading the way, it sets the tone for everything about your business.

Even though you might not realize it, search engines are actually getting smarter and smarter. Don’t think of search engine optimization as just a bunch of keywords, links and HTML codes. It is much more than that. By bringing on someone who knows what SEO is all about, you can focus on other aspects of your business to help it grow and flourish. Before you know it, you will be dominating the search engines with fresh, engaging content.

Getting Your Website to the Top of the Search Engines

search-engine-rankA decade ago, getting your website to the top of the search engine ranks through Google was easier than you might think. You chose a domain name, learned some basic coding, did some research on keywords, created title and meta tags, wrote a few hundred words and called it good. Thanks to the recent changes from Google, you need to have content that is authentic, quality, usable and of high authority. Many of those tips that helped you get your website to the top of the search ranks years ago won’t work today.

To help you get your business website where you want it to be, take a look at some of the following tips and tricks.

Implementing and Learning the Basics of Marketing

It all starts with a plan. Regardless of how many buzzwords or inventions are introduced, SEO is essentially marketing. Marketing on the Internet to get results that matter comes from an effective SEO strategy.

Structuring Your Website

Organize your website in a manner that makes it easy to navigate. Even though it might seem like a lot initially, the main goal isn’t to overwhelm or not be able to deliver on your marketing plan.

Creating a Digital Footprint

It isn’t all about the search engines. You need to embrace partnerships, guest blogging, traditional marketing and solid relationships.

Design Your Website to Work on Multiple Screens

You want to create a website that is user-friendly on any number of devices. Make sure it will function on tablets, phones, computers and so on. Don’t leave anything to chance in terms of your design strategy.

Perform Research on Keyword Inquiries

Look at what keywords are being inquired about the most. Once you understand what words to mold your website around, you can make sure your website is using the power of keyword optimization.

Make Sure You Write a Sufficient Amount of Content

Even though there aren’t any ideal lengths in terms of content, you do want to make sure you provide enough information in regards to what the customer is looking for. Don’t leave them guessing on what’s coming next.

To better understand SEO and content writing, take the time to speak with a qualified professional who knows how to get the job done right.

Tweet about the Information on Your Blog

Today, social media is taking the world by storm. More and more people are setting up Twitter, Facebook, Instagram and LinkedIn accounts than ever before. It seems as if there are no limits to what can be done online today. As a business owner, you want a way to reach as many people as you can without having to spend a fortune in the process. Thanks to the power of social media and blogging, you can enhance your marketing campaign for a fraction of the cost of other marketing methods.

By now, you have probably heard all about social media and what it can do for you. One of the things that tends to stump a lot of business owners who are just entering the world of social media marketing is that of knowing what to post on Twitter and Facebook. Blogs are an exceptional source of content to keep the social media engine running. Once you publish a new blog post, you can easily disburse the link throughout all of your different social media channels.

When you send a tweet with a link to your new post, make sure to include a catchy headline and all of the relevant keywords as hashtags. Using this tactic, followers will be able to find you. It will also help to boost your chances of having others re-tweet what you said.

Blogs can also help to establish your business as an expert in the field. Are you spending a significant amount of time trying to educate others? You can share that knowledge and compose a series of different blog posts. Many customers will research products they are interested in online long before they ever make a final purchase decision. By posting valuable, solid content, potential customers are going to find you first.

Identifying any new trends or current events about your field is a great way to inspire those reading the blog. If you don’t have a lot of time, you can write up a short post that links to a longer article that you have listed elsewhere on your site. It is still valuable content because you are bringing that information to your users.

Social Media Marketing Trends for 2014

During 2013, the social media industry saw a number of different changes. Teenagers began leaving Facebook and flocking to other social media networks that caught their attention, without having their entire family engaged in the platform. Twitter began adding in videos to their package when they purchased Vine, which is a mobile video app. It also announced that it was going public. Instagram incorporated video and sponsor images in all of their newsfeeds. 2013 was also the year when GIF images went viral, bringing in more creativity and humor to the social media realm.

When you consider all of the changes that already took place, it leaves you wondering what you have to look forward to in 2014. With each passing year, the content needs of business owners is going to change to keep up with the changes in technology. What might have been effective one year isn’t necessarily going to work the next.

For example, it has been determined that when you have content with image-based updates in it, you will have an engagement rate of 600 times higher than those posts that only have text in them. Video content is coming in close behind it. Before you know it, the gap will be closed and you will need something to keep customers on your site. It doesn’t matter if you upload an infographic, GIF, still image or video. Visual content tends to garner a lot more interaction from social media platforms than plain text. Don’t get me wrong, text and other forms of content is definitely worth sharing with others. However, posts that are visually appealing are going to become the main hub of content marketing before you know it.

We all want something exciting to look at when we are on a website. Adding in something visual to the marketing strategy is the best way to boost your blog. You will be able to capture the attention of the reader and keep them engaged. When you have the reader engaged, they are far more likely to stay on your page and use your business for their buying needs. If you consider that 89 percent of those between the ages of 18 and 34 watch videos online at least once per week for this year, it is only going to keep growing as the months progress.

Beyond adding to a successful marketing strategy, visual content also adds a touch of personalization. Businesses that take that extra step to engage their visitors and provide them with something that they find useful are going to notice a lot more traffic and revenue. Take the time to integrate some pictures, videos, GIFs or other form of interactive media with your content and watch the results.

Blogging: Why Your Business Should be Doing It

When it comes to Internet marketing, one of the first things you should do as a business owner is to start a blog. Even though some people might think blogging isn’t for them, it is more beneficial than what you might think. Many reasons exist as to why your company should look into blogging right now.

Search engines tend to rank any new content quite highly. A fresh blog post is going to garner a higher page ranking than old content that has been sitting there for quite some time. Blogging is one of the best ways to get your website pushed even further into the search engine ranks, as well as into the hands of potential customers who are looking at what you have to offer. Aim for at least a couple blog posts per week. Being consistent is the main thing when it comes to blogging. Don’t begin a blog and then walk away from it. You need to continuously feed content into the blog to help improve search engine rankings.

Even though one of the main benefits of having a blog is to provide new content, valuable and well-written blog posts have the capability of driving traffic to your website for years to come. When mentioning a topic on your website, make sure you have backlinks to other topics on the same subject. This will help drive traffic to some of the older posts, as well as provide additional links within the site. Essentially, you are improving your overall website design using SEO.

Blogs allow your business to easily share any new events or news for the business. They allow your business to have a dedicated space for posting any important information or updates in regards to your company. Unlike a static Web page that can be troublesome to update, a blog post will quickly get your news into the hands of the public, without having to call upon your webmaster.

If you recently hired someone new, introduced a new service or product or anything else of relevance, you want to write about it and share the news with anyone who is willing to listen.

Consider Joining Google+ for Your Business

google-plusGoogle+ entered the marketplace so quickly that many people didn’t even realize what was actually going on. One minute you were able to post comments on YouTube by simply logging into your account, the next you are being asked to enter your Google+ or Gmail account information. Even though Google+ might not be where Facebook is yet, the service corresponds with social media marketing in more ways than you can imagine. Top brands are listing the Google+ icon on their television ads next to Twitter and Facebook. It doesn’t matter whether you like Google+ or not, it is becoming one of the main players when it comes to social media marketing. It has one thing going for it that no other site does, that being Google.

As the second largest social media platform, it cannot be ignored. Business owners need to take advantage of the platform and leverage it any way they can.

Google+ seeks to help business owners succeed through visibility. They are constantly launching a number of different applications that incorporate Google+ in the search results. If you search for information about the Pope, you are going to find a number ofdifferent posts from TIME, CTV, NBC and more.

For those who use Google+, as long as you are sharing posts that have relevant, new information on a regular basis, you are going to be pushed upward through the search engine ranks in no time. Just like any search engine, keywords are crucial in how you are going to appear in page searches. Posting on a regular basis using keywords that relate to your text, while integrating those keywords elsewhere in your Google+ page, will go a long way in getting your site the attention it deserves.

By linking back to your own website, you are going to improve your personal website optimization and your Google+ optimization. If you create an authorship for your most frequent posters, it will help to get you higher in the search engines. Instead of ranking at the bottom of a list, you can now be right up there with all of the other popular websites.

Don’t Leave Your Business in the Dark

Internet marketing is crucial in that it aligns the manner in which consumers make their purchasing decision. Many consumers are FeaturePics-Office-Night-083744-2496163heading online to social medial platforms and the Internet to research the product or service they are considering before they make the final commitment. Internet marketing allows you to build a relationship with your customers and prospects through low-cost, regular, personal communication, which reflects the move from mass marketing efforts.

Consider the Convenience

Internet marketing allows you to make your business open at all times of the day and night without having to worry about your store having set operating hours or paying staff members overtime for working late. When you offer your products online, it adds in a level of convenience for customers as well. They can take the time to browse through everything you have to offer, place an order and make the payment at a time when it works for their schedule.

Reach More Customers

By marketing your products online, you can easily overcome distance barriers. You are able to sell your items anywhere you want without having to set up local outlets, which is going to help increase your target market. If you want to get into exporting, you can do that without having to open a network of distributors in various countries. To sell your items internationally, you want to use a localization service to make sure the products are okay for use in a local market and are in compliance with their regulations.

Minimize Your Costs

Marketing your products online will cost far less than if you were to market them in a traditional brick-and-mortar store. You don’t have to worry about the recurring costs associated with maintenance and property rental. You also don’t have to worry about purchasing items for stock in your store. All you have to do is worry about ordering stock to comply with demand, which keeps your inventory costs at an all-time low.

Personalize Your Efforts

Internet marketing allows you customize offers for your customers by creating a profile that outlines their preferences and purchasing history. When you track the information that customers visit, you can send them offers that are targeted to their specific interests. You can also embrace a cross-selling campaign that helps to increase the amount of sales by customer.

Take Your Campaign Social

Using the power of Internet marketing allows you to take advantage of any one of the social media platforms there are online. Social networking has been linked to an increase in online revenue. According to studies, sales increased by around 5 percent when using social media to market your business. Take advantage of social media by incorporating some of the tools into your marketing campaign.