Remarketing? I’m So Confused

Totally, completely, utterly lost when you hear the word “remarketing”? No one blames you; it’s remarketinga tough concept … but necessary. Also called retargeting, this ad strategy is effective for a wide range of business types, so you should definitely take the time to get the concept down.

Below we’ll discuss each step in the remarketing process, as well as ways you can improve your remarketing effectiveness, giving you the best chance of grabbing those prospects and turning them into customers.

1. User Visits Your Website

A user comes to your website due to a recommendation, a web search or some other means. Most users click around and leave again, but you can up the chances they’ll remember you with a clear value proposition and appealing color scheme.

2. Your Site Installs a Cookie on User’s Browser

While they are visiting, your site installs a cookie, or small bit of code, in the user’s browser, telling it the user has visited you.

3. Cookie Prompts Your Ads

The cookies installed in the user’s browser then affect which ads they view. When they visit another website, for instance, your ad is more likely to pop up in the top banner or the sidebar, where that website has made space for advertisements. The user sees your ad on multiple websites and in search as well. The more attention-grabbing your ad is, the greater chance of that visitor coming to your site again.

4. User Visits You Once More

After seeing enough of your ads, the user is likely to come back to your site. This time, you can be ready with appealing design, clear calls-to-action, deals and steals, coupons or other incentives to buy.

Still confused? We didn’t think so. It’s actually a pretty simple concept when you break it down. Now that you understand it, you can get started today creating better, more effective ads and growing your customer base for long-term success.

Which Social Media should be in Your Marketing Plan?

social-media-marketing-planFirst of all, we all want more traffic directed towards our business but are often confused about how to make it happen. One way is by using social media. In order to create a social media marketing plan you have to set goals. For example, plan to post 3 pictures per week to your Facebook business page that will each get 10 likes and at least 3 comments. The following social media should definitely be in your marketing plan if you want more attention drawn to your business.

• Facebook – Facebook is a great tool in the world of social media. Businesses everywhere are using it to get more traffic. If you add a blog post to your website, make sure you make a Facebook post about the blog and provide the link.

• Google My Business – Google is huge…no bigger than huge, it is massive! Everyone everywhere has heard of Google and has probably used it at one time or another while others use it daily. All business owners want to rank higher on Google. If you want to generate more traffic, you should definitely set up a Google business account and regularly post to it.

• Twitter – Twitter is a great tool that allows you to connect with your customers. Twitter is also a great way to get feedback from your customers. One of the most common reasons businesses everywhere are using Twitter is that they can market their products for free.

• Linkedin – Linkedin is another great social media tool to promote your business. Linkedin is a network with more than 65 million business professionals all over the world. Before you set up a Linkedin account, it is important that you understand how Linkedin works.

• Pinterest – When you use Pinterest for your business, you can expand your reach and increase the size of your audience. Pinterest is a great way to drive more traffic to your website. It is important that when using Pinterest, you use images and content. Make sure you edit the pin after it is pinned and insert the source. For example, if you pin something about your latest blog post, put the link to the blog post in the source.

• YouTube – YouTube is owned by Google and it is the second largest search engine with Google being the first. It is crucial that you properly optimize your YouTube videos to get them ranked as high as you can on Google. When you search for something on Google and one of the top results is a video, you feel compelled to watch it, right?

So you see, marketing is all about getting your name and your brand or products out there for the world to see. Communication with your customers and educating your audience is one of the best ways to do that. Get people noticing your business by using the right social media.

Things you can do to boost Your YouTube Video Ranking

As business owners, we all want to do whatever we can to get our name out there. One way is bYouTubey increasing your online presence. When it comes to YouTube, there are some things that you can do to get your video ranked on the first page of Google and we are going to tell you how.

First of all, anyone can shoot a one minute video to pitch a product or service. Get your trusty camera and just start talking. It’s as simple as that. But how do you make sure your video is easily found for the world to see?

Video Title – Using keywords in your title is very important. You need to think about what others are going to search for. For example, if someone is searching for a contractor to repair something in their home, and they live in Chicago, IL, they may search for “Home Repair Chicago” or “Home Repair Contractor Chicago, IL”. If you are shooting a video that is introducing your business, you want to give it a title that includes both your keyword and your city/state.

Video Description – Your description is also an important part of your video. The first thing you want in your video description is your website. Then you want to add information about your business. Try to get in as much information as you can (try for 600 – 800 characters total). It is crucial that you add a call to action such as a phone number where people can easily reach you. Also include things like your business name, address and phone number as well as some links to other pages you have such as a Facebook page or Google+ page. Here is how your description should look…

Website – Description (Ex: “Business name” is the number one choice for those searching for a roofing contractor in “City/State” We have X amount of years in experience…

Call Today
(123) 1234-5678

Visit Our Website

You can also find more helpful information here:

Insert URL to Facebook Page
Insert URL to Google+ page

Business Name
Phone Number

Tags – In the tags section, you can use more keywords to make it easier for your video to be found. Try to use at least 20 tags. YouTube will tell you if you have too many when you are adding them. So, if you are a home repair contractor, your tags may look like this (Note, all tags need to be separated with commas):

home repair, home repair contractor, chicago il, chicago il home repair, roof repair chicago, business name, best home repair contractor, handyman chicago il, repair, remodeling chicago il…

Another thing to keep in mind is that you need to keep your videos between one minute and 2 minutes. If your video is too long, the viewer may get “bored” with it. Getting you name out there is important for any business owner. If you use these tips when loading a video to YouTube, you are sure to be found a little easier online.

Why Do Dentists Need Online Marketing for Their Business?

dental marketing companySimilar in the way that a dentist consults, treats and diagnoses problems with patients, a dental marketing company will consult with you and pinpoint all of the factors causing your business to fall below its full potential. Just like you know what needs to be done after diagnosing a patient, marketing companies know what to do to correct the problem with your marketing campaign quickly and efficiently.

With more than 10.3 billion searches on Google every month, you want to make sure your business is amongst the top of the ranks. Have you ever wondered what the chances are that your website has something that all of these people are looking for online?

Since the number of people is continuing to rise online, new marketing channels continue to open up, which opens up a number of more cost-effective strategies for generating leads. Traditionally, marketing strategies were becoming less effective and oriented around the customer. Inbound strategies seem to be replacing all of these old and outdated methods. In simple terms, you don’t have to worry about interrupting people who are looking at something they are interested in. You want to be what it is that these people are interested in.

If you have questions about your current marketing strategy and you want to know what a marketing company can do for you, all you have to do is ask. You will be provided with all of the effective means of making your business a leader in the practice. The goal is to find the target market for your dental practice and base the marketing strategies around the viewpoint of the client by focusing on your dental practice specialty and activity areas.

Your business efficiency will be maximized by making sure that everything you spend on marketing is going to get you the absolute most value for your money. Adjustments are made based on the responses from the market. You will get the most patients at the absolute lowest cost. Begin your marketing campaign today and start cashing in on the rewards.

Twitter is a Useful Marketing Tool

twitterTwitter tends to be one of the most controversial marketing tools in the industry. On one hand, many businesses have garnered a significant amount of success using Twitter to market their services and products to those around the globe, as well as branding their business in ways that many never dreamed about before. However, Twitter does take a commitment for those who are looking to use them. Anyone who thinks this is going to provide them with an amazing return on their investment right out of the gate is in for a rude awakening.

Twitter does offer a significant amount of benefits to those who are looking to improve visibility in the market. To help your business succeed, consider giving Twitter a try and see what it can do for you.

Twitter is one of the only methods you can use to interact on a personal level with any potential customers. When you have this form of interaction, it helps to build loyalty in your customers, brand your business and do more on a personal level than any other type of marketing method you can imagine. Even though you might not be able to reach as many customers as you would with other forms of marketing, the interaction with the customers you do reach can help you to form a long-lasting relationship that simply cannot be measured.

Once you have enough Twitter followers, you can use them as a tool to create a free press release. Any time you have something that you need to announce to the public, all you have to do is post a few tweets about it and everyone will know what’s going on with your business. You don’t have to spend money for traditional press releases. Unlike a normal press release, you are able to answer any questions that followers might have in regards to what the release is about.

As you interact with customers, search through Twitter and more, you will quickly discover what others have to say about your business, your products and services, the industry and more. The information you find can help you to build business for the future.